Tips for writing effective SMS

Writing a good SMS isn’t rocket science, but getting it just right can make a big difference. With QuickText, you’ve got the tools to send messages that feel personal, clear, and professional. Whether it’s a quick reminder or an important update, these tips will help you hit the mark every time.

✅ Keep it personal Use placeholders like {{name}} to address recipients directly. It makes the message feel personal and engaging. Example: Hi {{name}}, our yoga class is at 6 PM today. Don’t forget your mat!

✅ Be clear and concise Stick to one main idea. SMS Blaster supports sending messages longer than 160 characters (which will be split into multiple SMS). However, keeping your message short and within 160 characters is ideal when possible.

✅ Make it easy to read For slightly longer messages, use line breaks to format your SMS neatly. In Excel, press Alt + Enter to add paragraphs. Example: Hi {{name}}, We’re excited to see you! Your yoga class is confirmed for {{date}} at 6 PM. Please arrive 10 minutes early to settle in.

✅ Use fallback solutions for placeholders If some recipients don’t have data for specific placeholders, global placeholders can act as a fallback. Example: For missing names, Hi {{name}} can default to Hi there.

👉 I created a tutorial video showing how to set up placeholders and fallback solutions: Watch the video

❌ Using unprofessional formatting Avoid all caps, excessive punctuation, or too many emojis. These can make your messages look spammy or unprofessional. ⛔ Avoid: DON’T MISS THIS!!!!! 🎉🎉🎉 ✅ Better: Reminder: Don’t miss today’s special event at our studio at 6 PM!

❌ Not testing placeholders Forgetting to test placeholders can lead to awkward or unprofessional messages. Use SMS Blaster’s Test Mode to preview your messages and confirm placeholders like {{name}} are replaced correctly.