How to use spintext

Ever wish your messages didn’t sound like they were copied and pasted a hundred times over? That’s where spintext comes in.

What is spintext?

Spintext is a simple way to make your messages feel more human by adding variation. You define different versions of a word or phrase, and the tool randomly picks one each time the message is sent.

Here’s the basic format:

[[Hi|Hello|Hey]] Sarah, just checking in!

Possible output:

Hello Sarah, just checking in!

Every time a message goes out, one of those options is chosen at random. That way, even if the message content stays the same, it doesn’t feel the same.

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Using spintext with placeholders

Spintext works perfectly with placeholders like {{FirstName}} or {{Company}}.

You can even nest placeholders inside spintext:

[[Hi {{FirstName}}|Hello {{FirstName}}|Hey there]]

Possible output:

Hey there

or

Hello Alex

This way, your message gets personalized and varied—without extra work.

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A few tips

• Use [[ ]] for spintext blocks

• Separate options with | (the pipe symbol)

• You can include as few or as many options as you want

• [[]] (an empty block) just disappears in the final message

• Each block is handled separately, even if there are multiple in the same message

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FAQ

What happens if I only put one item inside the brackets?

It’ll just use that item—no randomization happens.

Can I put spintext inside another spintext block?

Nope. Nested spintext like [[option1|[[nested1|nested2]]]] isn’t supported. It’ll be ignored.

Can I add emojis, punctuation, or full sentences?

Absolutely. You can spin whole phrases if you like:

[[Thanks a lot!|Appreciate it.|Much obliged!]]

Will it choose a different result every time?

Yes—each message sent will process the spintext anew, picking random options independently.

Final thought

Spintext is a small trick with a big impact. Think of it like changing your tone when speaking to different people—it keeps things friendly, personal, and just a little more human.

Give it a try and see how your messages start feeling less like broadcasts, and more like conversations.