How to use placeholders
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Placeholders are special tags in your messages that get replaced with real information when you send your message. They make your messages more personal and relevant to each recipient.
Placeholders use double curly braces: {{placeholder_name}}
When you send a message, the system automatically replaces these tags with the actual values
Example: "Hello {{first_name}}" becomes "Hello John" when sent to John
These work for all recipients and are replaced with the same value for everyone.
Examples:
{{company_name}} - Your business name
{{today}} - Current date
{{offer_code}} - Promotion code for everyone
These are unique to each recipient and change based on who receives the message.
Examples:
{{first_name}} - Recipient's first name
{{last_name}} - Recipient's last name
{{appointment_date}} - Specific appointment for this person
If you're not sure a placeholder has a value, you can add a fallback using the pipe symbol (|).
Example: {{first_name|Friend}}
If first_name exists: "Hello John"
If first_name is empty: "Hello Friend"
When processing your message, the system replaces placeholders in this order:
Number-Specific Placeholders: Checked first and have the highest priority
Global Placeholders: Used if no matching number-specific placeholder is found
Fallback Values: Used if neither number-specific nor global values are available
Empty String: If no value is found and no fallback is provided, the placeholder is removed
This means if you have the same placeholder name in both number-specific and global settings, the number-specific value will be used.
Go to the Placeholders sheet
The table has two types of rows:
global: For placeholders that apply to all messages
number-specific: For placeholders that are unique to specific phone numbers
For global placeholders:
Set Type column to "global"
Leave Phone Number column empty
Add your placeholder tags and values in the pairs of columns
For number-specific placeholders:
Set Type column to "number-specific"
Enter the specific phone number in E.164 format (e.g., +15551234567)
Add your placeholder tags and values in the pairs of columns
Always test your messages before sending to many people
Use the "Add Samples" button to see how placeholders work
Remember that number-specific placeholders need the exact phone number in E.164 format
Number-specific placeholders take priority over global ones with the same name